What is Qualitative Research – Data Analysis

Keeping track of data

Introduction Up to this point, we have been setting up your research project so that it sits on solid foundations with sound theory and methodology. With that robust starting point, you collected the data that you believe will be needed from appropriate sources. The raw data will not really solve your problem although it may … Read more

What is Qualitative Research – Data

Sources of data

Introduction Data are, at their most basic, bits of information, any information. In any research, data is the raw material. It is what we gather to support or refute propositions. We use it to ground new theories or challenge old ones. In qualitative research, it is anything that carries meaning or can be interpreted to … Read more

What is Qualitative Research – Theory

Road going in two directions

Introduction Why do I need theory? What is the point of having a theory? More immediately, where do I get one from? These questions are the ones many researchers new to the qualitative space struggle with the most. Fundamentally, why are qualitative researchers asked to ‘choose a theory?’ Let’s explore these questions in order. Why … Read more

Start Here: What is Qualitative Research?

People talking

Not surprisingly, answering the question ‘what is qualitative research’ is not quite that simple. It is not a matter of a few quick sentences and you are ok. Like quantitative and mixed method approaches, there are many layers and aspects. This series of posts will look at key aspects of qualitative research to help you … Read more